Stromberg Counter Display

image1We got this cool picture in the email, the other day, of a Stromberg counter display. After a little research we found out what it is. We have some ancient Stromberg catalogues from around 1940 and amongst its many pages we found this merchandiser. Stromberg display material is pretty rare, as most of the products were sold direct to manufacturers. But here’s a Stromberg display for retail use – albeit to a trade audience. Check it out. It’s ‘Just the thing to keep fast-moving Stromberg materials before the trade…’


Strombergs at Royal Kustoms


Royal Kustoms down on England’s south coast might not be well known to our USA friends, but in the UK, proprietor Jim Turnbull and his team have a huge reputation for quality work on early Fords. Jim has long been one of the ‘go-to’ guys for flathead engines, but in recent years he’s also become the number one destination for customers looking to compete in the toughest of long distance classic car rallies.

Now, we’re not talking sedate cruises across a couple of counties here, stopping off at a restaurant and a vineyard on the way. We’re talking a seriously competitive thrash across Siberia (Northern Russia), through South America or from Peking, China to Paris, France. Most of it’s not even on what you could term roads either, so the cars have to be built tough to last even the first day, let alone the month long trip.

On our recent visit, the shop was packed to the ceiling with old Fords, including more ’40 Ford coupes than we had seen for a long time. But these are not your regular old Fords.  They’re built to the hilt, hard charging, double reinforced early Fords that can take more of a serious pounding than you might imagine. When you’re in the middle of nowhere, you can’t take chances. Fuel system? You need two. Throttle cables? Two. Ignition system?  Two. Giant shocks front and rear with hydraulic bump stops. Knobbly off-road tyres. World Class 5-speed manual transmissions. Fuel tanks the size of the Exxon Valdez (but safer). Nine inch rear ends. Full GPS tracking and navigation equipment. And so it goes on. Did we mention super-reliable carburetion? Always Stromberg 97s of course.

We were at the shop as part of our ongoing test programme for the forthcoming new Stromberg flathead distributor. Check the pictures out. It’s a very cool place The work is top notch, and so are Jim, Julie and the Royal Kustoms team. Thanks to them all!